Most people waste an entire day writing one case study.
I used to spend 4-6 hours per case study. Gathering screenshots. Writing paragraphs. Formatting in Canva. Realizing I forgot the client quote. Starting over.
Now I write them in 10 minutes.
The 5-Section Framework
Every case study that converts follows this structure:
1. Challenge (2 sentences max)
What problem did the client have? One specific metric that was bad.
Example: "Acme Corp was losing 23% of leads due to slow response times. Their sales team couldn't keep up with manual follow-ups."
2. Solution (3 bullets)
What you did. Not how. Keep it simple.
- Implemented automated lead routing
- Built custom follow-up sequences
- Trained team on new system
3. Results (Numbers only)
Before metric vs After metric. Percentage improvement. Time to achieve it.
- Lead response time: 4 hours to 12 minutes
- Conversion rate: 12% to 31%
- Achieved in 6 weeks
4. Client Quote (1-2 sentences)
Record a 30-second client testimonial. Transcribe the best sentence.
"We went from drowning in leads to closing them consistently. Best investment we made this year." — Sarah Chen, VP Sales
5. Visual Proof (1 screenshot)
Dashboard showing the improvement. Before/after comparison. Graph going up and to the right.
The Recording Trick
Don't write your case study. Record it.
Interview your client for 3 minutes. Ask:
- What was broken before we started?
- What changed?
- What's the result in numbers?
Transcribe the recording. Pull out the key sentences. Format them in the 5-section structure.
This is exactly what StatusDraft does—you upload the recording or transcript, and it generates a formatted case study card you can share immediately.
Why Most Case Studies Fail
People spend 4 hours writing because they're trying to make it perfect. Paragraphs of background. Long explanations of methodology.
Nobody reads that.
The case study that converts has real client words and real numbers. That's it.
Case studies with specific percentages (47% increase) convert better than vague statements (significant improvement). Always use exact numbers.
The Template
CHALLENGE: [2 sentences about the problem + one bad metric] SOLUTION: • [What you did] • [Timeline] • [Deliverables] RESULTS: • [Before] → [After] • [Percentage improvement] • [Timeframe] CLIENT QUOTE: "[Quote]" — [Name, Title] VISUAL PROOF: [Screenshot or graph]
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